Retain more users, keep them active, improve your ROI
Most mobile gaming verticals, including casual, hyper-casual, adventure, puzzles, sports and fantasy leagues, are suffering from low retention. The mobile gaming industry estimates above 70% second-day churn, and 97% 30-day churn. In an industry as competitive as gaming, having an edge by knowing users' interest, real-time intent, behavioral patterns, and interaction with similar games can prove critical against the fierce competition over users’ attention.